When it first began, YouTube was simply an online platform that allowed users to upload and stream videos and watch it without long buffering periods. Since then it has become one of the largest video sharing communities online. More than that, it has become a place where people find creative expression and success in real world terms. Here are several ways in which the people who upload original, creative content on YouTube, called “YouTubers” have found success:
Making it Big
Some YouTubers were originally simply uploading videos of themselves doing what they love, just to express themselves or for others like family members to see. Eventually however, they caught the attention of media companies or representatives who gave them the opportunity to do this in a bigger way in the real world. The most famous example of this is Justin Bieber who was discovered by his manager through YouTube videos of Justin playing the drums and singing which his mother used to upload for the rest of the family to see. Other artists like Charlie Puth, Boyce Avenue (group) and Lindsay Sterling have all found fame through YouTube.
Being Creative on their Videos
Few YouTubers have more than a few subscribers and this is because viewers are extremely pernickety, and only follow the most creative, and most engaging content they find. Vlogs, web series and talk shows hosted on YouTubeare very popular. For instance, a travel show may not be popular simply for revealing locations unless the narrator appeared in the video themselves, perhaps filming his/her escapades through a quality DJI phantom 3 drone.
By making the 3dr solo drone a part of the dynamic of the video, the YouTuber could potentially stand out from all the others on the site. Famous YouTubers like the Vlogbrothers (Hank and John Green), Paint (Jon Cozart) and IISuperwomanII (Lily Singh) became so because of what they did differently than everyone else.
As a Social Media
A very few number of famous and/or popular performers and artistes use YouTube as a social media platform in order to connect with their fans and release content that do not need to be released through big media corporations. This isa very small percentage of YouTube however, as most YouTubers are ones who start on the platform and then find success in the real world. Users like the acapella group Pentatonix have successfully used YouTube to grow their fanbase and audience, releasing covers of famous songs, updates on their lives and tours, and teasers for their original content. Ploys like these make an audience feel as though they are close to their favourite performers, similar to any other social media account.